THE SIGNATURE COLLECTION

Prepare to delve into our archives and discover the past Weekend Max Mara Signature collections, our exclusive seasonal capsules in collaboration with the most illustrious names from the worlds of fashion, art and design.

HABITO BY PATRICIA URQUIOLA

Hybridization is at the heart of the new Signature Collection Habito, created in collaboration with achitect and designer Patricia Urqioula. Contrasting graphic patterns, colours and textures give life to roomy silhouettes and pieces that blend together seamlessly in a tribute to Patricia's roots. Behind the collection is the concept of emotional habitat: hybrid pieces become spaces we can inhabit and live personal experiences in.

FROM LILY WITH LOVE BY LILY ALDRIDGE

Chic, easy, breezy. The Spring Summer 2023 Signature Collection features supermodel and philantrophist Lily Aldridge and represents an ode to summertime and good times out on the road. Inspired by the artworks of Lily's father, the collection blends vivid colors with floral patterns, reflecting Lily's Californian
heritage and giving off a Seventies hippie-meets-Boho vibe.
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Family Affair by Gabriella Karefa-Johnson

Inspired by the wardrobes of her family, stylist and fashion editor Gabriella Karefa-Johnson delves into her personal archives to create a powerful Spring-Summer 2022 Signature Collection that celebrates the individuality of spirit. From geometric patterns to vibrant florals, a medley of lively prints are infused with a sense of joy and individuality. International supermodel Gigi Hadid stepped behind the camera as the photographer, while the creative director Alana O’Herlihy is the film maker of this Signature Collection campaign.

A. W.ORLD BY ALEK WEK


Supermodel and global icon Alek Wek offers a slice of her expressive personal style in the Fall Winter 2021 Signature Collection. Weekend Max Mara icons, like the essential trench coat and the signature Pasticcino bag, are inspired by her own artworks. A crossroad between her South Sudanese roots, cosmopolitan life and artistic eye, the Signature collection reflects Wek’s unique personal style.
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FLUTTERFLIES BY DONALD ROBERTSON

Inspired by our iconic butterfly motif and marked with his witty art, the American pop illustrator Donald Robertson delivers a vividly unique collection. The delicate beauty and everlasting charm of the butterfly is the main character of the Spring Summer 2021 Signature Collection, modelled by Sophia Richie.
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Flutterflies by Donald Robertson

Flutterflies by Donald Robertson
Flutterflies by Donald Robertson
Flutterflies by Donald Robertson

Re-Find by Lucinda Chambers

“I created what is my perfect Weekend Max Mara wardrobe. I love what it stands for”, said the celebrated British fashion director Lucinda Chambers, who gave Weekend Max Mara’s timeless heritage a pinch of modern Brit spirit for FW20, brought to life by iconic English model Karen Elson.

On Set by Gabriella Pescucci

Inspired by the silver screen, Oscar-winning costume designer Gabriella Pescucci drew upon her glittering career to reimagine classic Italian glamour for SS20 with a star-studded line-up of elegant summer styles, embodied by the timeless beauty of Elettra Rossellini Wiedemann.
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SIGNATURE COLLECTION

SIGNATURE COLLECTION
SIGNATURE COLLECTION
SIGNATURE COLLECTION

Chaotic Elegance by Ritsue Mishima

For FW19, wardrobe staples took on a new dimension thanks to the work of Japanese master glass artist Ritsue Mishima. Tributing his command of contrasting elements, a series of experimental bursts of fabrics, textures and colours created a series of masterpieces with unexpected charm.
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Nantucket by Anthony Baratta

Having transformed America’s chicest summer homes since the ’80s, interior designer Anthony Baratta brought his much-loved aesthetic to the world of fashion for the first time, paying homage to the East Coast’s most stylish summertime retreat with a capsule of getaway essentials modelled by Hailey Bieber.
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Nantucket by Anthony Baratta

Nantucket by Anthony Baratta
Nantucket by Anthony Baratta
Nantucket by Anthony Baratta

Trophy Day by Richard Saja

Known for his meticulous embroideries of historical textiles, American artist Richard Saja chose the FW18 capsule collection for the legendary Royal Ascot races and his latest irreverent transformation of toile de jouy fabrics, adhering to the occasion’s respected dress code to create a wardrobe of winning one-of-a-kind pieces to wear on the day.

Aegean Sun by Micol Sabbadini

Milanese fine art photographer Micol Sabbadini dipped into her archive of striking exotic locales to create a breezy capsule for the SS18 collection designed with long, carefree days in mind. Collaged with photographs of drifting sailboats, intricate mosaics and luscious peonies, the capsule acted as a snapshot of her dreamy travels in the Mediterranean.
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